Then you don't want to price it too low, so you actually earn something.We have a co-op game, and we want it not to be expensive for multiple people to buy the game.And it was like that till the last week before release. It was comical how often players asked us what the game's price was, and we just said we couldn't share. When it came to pricing, we had endless discussions. Some responded, we made the rooms, and they ended up covering our game! The bonus was that we tested the heck out of the editor. With the help of our PR, we pitched that we would create tailor-made rooms in our level editor for select channels. Other than that, we tried to use unique features to our advantage. I mean, they are making similar games to yours, and if that's not somebody you can talk to, who is :P. It involved talking to many developers and having some super interesting discussions. For example, we reached out to developers of similar games and tried to have them do a promo on our game. And we've seen good results from some of it. We tried a lot of different "guerilla" marketing stuff. But having co-op as one of the core features was a big push for the game.
Our goal wasn't to design a game for people who can't hang out in real life, as we started working on it a year before all the craziness. And I think we managed to catch on to some of that player behavior change. The pandemic caused a lot of success for select games in 2020. At this point in our nine-year existence, this is the moment when I feel I'm working in a team that gets stuff done without much fluff and is completely focused on the same goal. The only way to do that is if you have a great team. Marketing accounted for 6% of our overall development budget. If you don't have the money, start with smaller projects and save up some.
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But some things are worth the money, like hiring a good PR firm and getting a pro trailer. You can do a lot of things on a shoestring budget. And that's just wild! As we're self-published and under no NDA, I wanted to share more about the success of the game :) How DID we do it? Basics As the title says, the game just passed $4M in gross sales in less than two months of being released on Steam. I'm the team lead on Escape Simulator, our escape room game that is playable in co-op and features an editor for building and sharing custom rooms. Feedback Friday Screenshot Saturday Soundtrack Sunday Marketing Monday WIP Wednesday Daily Discussion Quarterly Showcase Related communities 1 For questions, get in touch with mods, we're happy to help you.
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Free assets OK, be sure to specify license. If you need to use screenshots, that's ok so long as is illustrates your issues.ĭo not solicit employment. Use discord, /r/indiegames, /r/playmygame or /r/gamedevscreens.īe specific about your question. Feedback, praise, WIP, screenshots, kickstarters, blogs, memes, "play my game", twitch streams.
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